With PerQ, you can contact those customers any time you like. Your own list. Your own text messages. Straight to their phone.
Start Your Free 30-Day TrialI owned an independent milkshake and smoothie shop for seven years, and I learned that customers don't drift away because they're unhappy. They drift because nobody reminds them to come back.
For a dog groomer, that's a particular kind of problem. Most dogs need grooming every four to eight weeks depending on the breed, but unlike a haircut, nobody's going to comment if a dog's coat is a bit overgrown. There's no social pressure pushing an owner to rebook. Life gets busy, six weeks turns into ten, and by the time they think about it again they've just as easily booked with whoever came up first when they searched online.
You knew the dog. You probably knew the owner's name too. But you never had their number, so once that booking habit slips, you've got no way to bring them back.
I tried to fix that kind of drift with Facebook and Instagram. Competitions, boosted posts, the usual. And every time, I was paying a platform to reach people who'd already chosen to follow me. That's not a relationship you own. That's one you rent.
That's why I built PerQ. A direct line to your clients that you actually own, so a missed rebooking doesn't have to mean a lost customer.
PerQ works just like a paper stamp card. Your clients collect stamps, hit the target, claim their reward. Simple. Familiar. Nothing to explain at the desk while a dog's waiting to go home.
The difference is where the card lives. Instead of a bit of cardboard that gets left in a coat pocket and forgotten, it lives in Apple Wallet or Google Wallet. The same app your clients already use for their Tesco Clubcard and their train ticket. Always on their phone. They never lose it. You never have to reissue it.
When your client scans your QR code to get their loyalty card, they type in their name and mobile number. Card appears on their phone in seconds. Their details land straight in your PerQ dashboard.
Do that with fifty clients. A hundred. Two hundred. And you've built something most independent groomers never have. A list of real people who already trust you with their dog, that you actually own. Not rented from Facebook. Not borrowed from Instagram. Yours.
You send them a text message.
Not a post your client might scroll past without noticing. Not an email that sits unread for a fortnight. A text message, straight to their phone, from your PerQ dashboard, in about thirty seconds.
95% of text messages get opened. Most within three minutes of landing.
For a dog groomer, that solves the rebooking problem directly. A text six weeks after a dog's last groom, timed to match how often that breed typically needs it, brings owners back before they've drifted off without realising. You're not guessing when to remind them. You're reminding them at exactly the point a coat actually needs attention.
You can use the seasons too. A pre-summer strip and trim before the heat sets in. Extra coat conditioning before winter. A flea and tick reminder as the weather warms up and the risk increases. Each one is a genuine, useful nudge that happens to also bring a booking with it.
Then there's the calendar that matters to owners emotionally, not just practically. A Christmas groom so the dog looks its best when family visits. A first groom milestone text for a new puppy owner who might not even know they should be booking yet. Every one of these lands because it's relevant to that exact moment in someone's life with their dog, not a generic offer sent to everyone at once.
It also fills the gaps that cost you money. A last-minute cancellation leaves an empty slot. Text your list. "Got a gap at 11am today, who needs a quick groom?" Someone who'd been meaning to book takes it within minutes, and a slot that would have sat empty is earning again.
Every one of those bookings happens because you've got a list and you used it. Not because an owner happened to remember on their own.
When someone wants to opt out of your messages, every text includes an unsubscribe link. They tap it, they're gone from your list immediately. You never have to think about it.
And when your clients receive a text, it doesn't come from a random number. It comes from your business name. Up to 11 characters, so Pawfect Groom becomes PawfectGrm or similar. Your clients know exactly who it's from.
When your clients join through PerQ, they give their consent to receive marketing messages from you. It's built into the sign-up flow. We handle the opt-ins, we handle the opt-outs, we keep everything GDPR compliant. You just send the messages.
Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your clients' details are in safe hands.
£12 a month. No contract. No variable fees. No per-customer charges.
That gets you the loyalty pass, the customer database, the dashboard, and the scanner app. SMS credits are bought separately in bundles when you need them, so you only pay for messages you actually send.
Picture 200 clients on your list. You send one text reminding everyone whose dog is due for a pre-summer strip and trim. Thirty of them book in at £35 each. That's £1,050 from a text that cost you a few pounds to send and thirty seconds to write.
Try PerQ free for 30 days. Your card won't be charged until the trial ends. Cancel before then and you owe nothing. No phone calls. No questions.
Your competitors are hoping owners remember to rebook. You could be texting 200 people who already trust you with their dog, the moment they're due back.
That's the difference between a groomer with a full diary and one with gaps it never finds the reason for.
PerQ builds you the list. You use the list. Setup takes sixty seconds. Your first client could be on your database before you close today.
Start Your Free 30-Day TrialWhen a client is ready to collect a stamp, they open their loyalty pass in Apple or Google Wallet and show you the QR code on screen. You scan it using one of three options: our free PerQ Scanner app, which runs on any smartphone or tablet you already own; your Square terminal if you use Square for payments; or your Epos Now terminal if you're on Epos Now. The stamp is recorded instantly and the pass on their phone updates in real time.
No. The loyalty pass lives in Apple Wallet or Google Wallet, which comes pre-installed on every iPhone and Android phone. Your clients scan your QR code, enter their name and number, and the card is on their phone in seconds. Nothing to download. Nothing to create an account for.
No. There are three ways to scan your clients' loyalty passes. The free PerQ Scanner app works on any smartphone or tablet you already own. Most dog groomers use this and are up and running in minutes. If you use Square or Epos Now to take payments, you can scan directly from your existing terminal instead. And if you have a 2D barcode scanner attachment connected to your Square or Epos Now setup, that works too. We're actively adding more till providers in the near future, including SumUp and Clover. Whichever method you use, scanning takes seconds.
No. Scanning a PerQ loyalty pass takes about the same time as scanning a Tesco Clubcard or Sainsbury's Nectar card at the checkout. Barely any time at all. Your client opens their Wallet at the desk, you scan, done. The whole thing takes a second, so it fits naturally into checkout without eating into appointment time.
Yes. With the free PerQ Scanner app, you choose how many stamps are issued per transaction. If you want to reward a bigger spend with two or three stamps instead of one, you can set that. If you're on Square or Epos Now, you get even more control. You can issue stamps by transaction, by minimum or maximum spend per visit, or by specific service if you have your treatments set up in Square or Epos Now. So if you want to stamp only when a client books a full groom, or only when they spend over £30, you can do that too.
When a client hits their stamp target, their loyalty pass updates automatically. Next time they come in, you scan their pass as normal and your scanner flags that a reward is ready. You confirm it, apply it to their visit, and their card resets and starts again. If the client isn't ready to claim their reward straight away, they can delay it and use it on a future visit.
Log into your PerQ dashboard at PerQ dashboard and head to the SMS section. Write your message, choose who to send it to, and the dashboard shows you an estimated cost before you commit to anything. When you're ready, you can send immediately or schedule it for a specific date and time. Useful if you want a rebooking reminder to land exactly six weeks after a dog's last groom, rather than sending the same message to everyone at once.
Yes. If they can use Facebook, they can use PerQ. Your client points their phone camera at your QR code, taps the link, fills in their name and number, ticks the box for marketing messages, and taps Add to Wallet. The whole thing takes about thirty seconds.
When it comes to showing their pass at the desk, iPhone users can double-click the side button and their passes appear on screen. Android users can swipe up the Wallet icon on their lock screen, pull down the Quick Settings panel and tap the Wallet tile, or set their power button to open Google Wallet directly. Most Android phones also let you put a Google Wallet widget on the home screen so the pass is visible the moment they pick up their phone.
If they can tap a Tesco Clubcard at the checkout, they can use PerQ.
We take data security seriously. Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your clients' details are in safe hands.
When you sign up to PerQ, we give you a QR code you can download and print as many times as you like. Stick it at reception, by the till, or on the door. Wherever your clients will see it. We also have A3 posters available to purchase if you want something more professional-looking on the wall.
We split this cleanly. Any technical queries about PerQ itself, the app, the pass, how things work, we handle directly. If a client contacts us with a question about your service or your loyalty offer specifically, we pass that to you to answer. You're never left dealing with technical problems that aren't yours to solve.
We know dog groomers don't run nine to five, Monday to Friday. You're often open evenings and weekends to fit around your clients' schedules. If something isn't working, you need help then, not on the next working day. We're here whenever you need us.