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What Would You Say If You Had 200 Of Your Customers In A Room Right Now?

With PerQ, you can contact those customers any time you like. Your own list. Your own text messages. Straight to their phone.

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A Digital Loyalty Scheme Built for Independent Delis and Sandwich Bars

Most independent delis and sandwich bars live and die on lunchtime regulars. The same faces, Monday to Friday, from the offices down the road.

Then one of two things happens. Either their office moves, or they change jobs, and they vanish completely. No warning, no goodbye, just one less face in the lunch queue. Or a new sandwich place opens up closer to their desk and you never even find out you've lost them.

Either way, you've got no way to reach them. You knew their order. You probably knew their name. But you never had their number, so the moment they stop walking through your door, they're gone for good.

I owned an independent shop for seven years. I know what it's like to build a loyal lunchtime crowd and have absolutely no way to hold onto them when circumstances change. That's why I built PerQ. A way to own your customer list outright, so you're never relying on people just happening to walk past.

What PerQ Is

PerQ works just like a paper stamp card. Your customers collect stamps, hit the target, claim their reward. Simple and familiar, nothing to explain at the counter during a busy lunch rush.

The difference is where the card lives. Instead of a bit of cardboard that gets left at the office desk, it lives in Apple Wallet or Google Wallet. The same app your customers already use for their Tesco Clubcard and their train ticket. Always on their phone. They never lose it. You never have to reissue it.

When your customer scans your QR code to get their loyalty card, they type in their name and mobile number. Card appears on their phone in seconds. Their details land straight in your PerQ dashboard.

Do that with fifty customers. A hundred. Two hundred. And you've built something most independent delis never have. A list of real people who already choose you for lunch, that you actually own. Not dependent on them walking past. Not lost the moment they change jobs. Yours.

What You Do With That List

You send them a text message.

Not a sign in the window that only the people already walking past will see. Not a social media post that the lunchtime crowd, mostly stuck at their desks working, will never scroll past in time. A text message, straight to their phone, from your PerQ dashboard, in about thirty seconds.

95% of text messages get opened. Most within three minutes of landing.

For a deli or sandwich bar, timing is everything. Send a text at 10am. "Today's special: honey roast ham and brie, fresh soup of the day, meal deal £5.50." It lands exactly when people are starting to think about lunch but haven't decided yet. You get there before the place next door does.

You can use the same timing for pre-orders. Send a text reminding your list that you take orders ahead of the lunch rush, and include a phone number or WhatsApp number they can message to place one. Worth noting that PerQ messages come from your shop name rather than a regular mobile number, so customers can't simply reply to the text itself. Including your contact number in the message means a regular who's sick of queuing at half twelve can message ahead and walk straight to the front when they arrive.

Then there's catering. Every regular on your list is a warm lead for a much bigger order. The office worker who buys a sandwich five days a week is exactly the person who'll think of you when their team needs a platter for a meeting, or their company wants a lunch order for twenty people. You've got their number. You can remind them you do catering, and you can do it the moment they're likely to need it. A Monday morning text about platter options lands right when people are planning their week.

Every one of those sales happens because you've got a list and you used it, not because someone happened to walk past your window at the right moment.

When someone wants to opt out of your messages, every text includes an unsubscribe link. They tap it, they're gone from your list immediately. You never have to think about it.

And when your customers receive a text, it doesn't come from a random number. It comes from your shop name. Up to 11 characters, so The Sandwich Box becomes SandwichBx or similar. Your customers know exactly who it's from.

You Own The List. We Handle The Rest.

When your customers join through PerQ, they give their consent to receive marketing messages from you. It's built into the sign-up flow. We handle the opt-ins, we handle the opt-outs, we keep everything GDPR compliant. You just send the messages.

Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.

What It Costs

£12 a month. No contract. No variable fees. No per-customer charges.

That gets you the loyalty pass, the customer database, the dashboard, and the scanner app. SMS credits are bought separately in bundles when you need them, so you only pay for messages you actually send.

Picture 200 customers on your list. You send one text about your catering platters to mark the new term, when offices are planning more meetings. Five businesses order a platter at £40 each. That's £200 in catering sales from a text that cost you a few pounds to send and thirty seconds to write.

Try PerQ free for 30 days. Your card won't be charged until the trial ends. Cancel before then and you owe nothing. No phone calls. No questions.

Every Day You Don't Have A Customer List Is A Day You're Starting From Scratch.

Your competitors are relying on footfall and hoping people keep walking past. You could be texting 200 people who already choose you for lunch.

That's the difference between a sandwich bar that holds onto its regulars even when their office moves, and one that loses them the moment circumstances change and never finds out why.

PerQ builds you the list. You use the list. Setup takes sixty seconds. Your first customer could be on your database before you close today.

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Frequently Asked Questions

How do my customers collect stamps?

When a customer is ready to collect a stamp, they open their loyalty pass in Apple or Google Wallet and show you the QR code on screen. You scan it using one of three options: our free PerQ Scanner app, which runs on any smartphone or tablet you already own; your Square terminal if you use Square for payments; or your Epos Now terminal if you're on Epos Now. The stamp is recorded instantly and the pass on their phone updates in real time.

Do my customers need to download an app?

No. The loyalty pass lives in Apple Wallet or Google Wallet, which comes pre-installed on every iPhone and Android phone. Your customers scan your QR code, enter their name and number, and the card is on their phone in seconds. Nothing to download. Nothing to create an account for.

Do I need any special hardware?

No. There are three ways to scan your customers' loyalty passes. The free PerQ Scanner app works on any smartphone or tablet you already own. Most deli and sandwich bar owners use this and are up and running in minutes. If you use Square or Epos Now at your till, you can scan directly from your existing terminal instead. And if you have a 2D barcode scanner attachment connected to your Square or Epos Now setup, that works too. Useful if you want to keep things moving fast at a busy counter. We're actively adding more till providers in the near future, including SumUp and Clover. Whichever method you use, scanning takes seconds.

Will scanning slow down my queue?

No. Scanning a PerQ loyalty pass takes about the same time as scanning a Tesco Clubcard or Sainsbury's Nectar card at the checkout. Barely any time at all. It's actually faster than stamping a paper card, finding the right spot, pressing hard enough, hoping the ink hasn't run out. Your customer opens their Wallet, you scan, done. The whole thing takes a second.

Can I control how stamps are awarded?

Yes. With the free PerQ Scanner app, you choose how many stamps are issued per transaction. If you want to reward a bigger spend with two or three stamps instead of one, you can set that. If you're on Square or Epos Now, you get even more control. You can issue stamps by transaction, by minimum or maximum spend per visit, or by specific item if you have your menu set up in Square or Epos Now. So if you want to stamp only when a customer buys a sandwich meal deal, or only when they spend over £5, you can do that too.

How does my customer know when they've earned a reward?

When a customer hits their stamp target, their loyalty pass updates automatically. Next time they come in, you scan their pass as normal and your scanner flags that a reward is ready. You confirm it, hand it over, and their card resets and starts again. If the customer isn't ready to claim their reward straight away, they can delay it and use it on a future visit.

How do I send text messages to my customers?

Log into your PerQ dashboard at PerQ dashboard and head to the SMS section. Write your message, choose who to send it to, and the dashboard shows you an estimated cost before you commit to anything. When you're ready, you can send immediately or schedule it for a specific date and time. Useful if you want a message to land at 10am when people are starting to think about lunch, rather than mid-afternoon when the decision's already been made.

My customers are older. Will they be able to use this?

Yes. If they can use Facebook, they can use PerQ. Your customer points their phone camera at your QR code, taps the link, fills in their name and number, ticks the box for marketing messages, and taps Add to Wallet. The whole thing takes about thirty seconds.

When it comes to showing their pass at the counter, iPhone users can double-click the side button and their passes appear on screen. Android users can swipe up the Wallet icon on their lock screen, pull down the Quick Settings panel and tap the Wallet tile, or set their power button to open Google Wallet directly. Most Android phones also let you put a Google Wallet widget on the home screen so the pass is visible the moment they pick up their phone.

If they can tap a Tesco Clubcard at the checkout, they can use PerQ.

How is my customers' data kept secure?

We take data security seriously. Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.

How do I get customers to sign up?

When you sign up to PerQ, we give you a QR code you can download and print as many times as you like. Stick it on your counter, put it on your tables, tape it to the door. Wherever your customers will see it. We also have A3 posters available to purchase if you want something more professional-looking on the wall.

What happens if one of my customers has a problem?

We split this cleanly. Any technical queries about PerQ itself, the app, the pass, how things work, we handle directly. If a customer contacts us with a question about your shop, your products, or your orders specifically, we pass that to you to answer. You're never left dealing with technical problems that aren't yours to solve.

What are your support hours?

We know delis and sandwich bars don't run nine to five, Monday to Friday in the way an office does. You're up early prepping for the lunch rush and often open on weekends too. If something isn't working, you need help then, not on the next working day. We're here whenever you need us.