With PerQ, you can contact those customers any time you like. Your own list. Your own text messages. Straight to their phone.
Start Your Free 30-Day TrialI owned an independent shop for seven years. The thing that surprised me most was how fragile habit actually is. Customers don't leave because they're unhappy. They leave because life gets in the way for a couple of weeks, and once the routine breaks, it's hard to get it back.
For a hand car wash, that's the whole business. Most of your customers come weekly or fortnightly out of pure habit. They don't think about it, they just turn up. But miss one week because of rain, a busy weekend, or a holiday, and that habit is suddenly broken. Two weeks becomes three. They forget which day they used to come. And eventually they're going wherever's nearest on a random Saturday instead of coming to you.
You've got no way to remind them. You knew their car, maybe even their name, but you never had their number, so once that habit slips, they're gone for good.
That's why I built PerQ. A way to own your customer list outright, so a missed week doesn't have to mean a lost customer.
PerQ works just like a paper stamp card. Your customers collect stamps, hit the target, claim their reward. Simple. Familiar. Nothing to explain while someone's stood waiting for their car.
The difference is where the card lives. Instead of a bit of cardboard that gets left in the glovebox and forgotten, it lives in Apple Wallet or Google Wallet. The same app your customers already use for their Tesco Clubcard and their train ticket. Always on their phone. They never lose it. You never have to reissue it.
When your customer scans your QR code to get their loyalty card, they type in their name and mobile number. Card appears on their phone in seconds. Their details land straight in your PerQ dashboard.
Do that with fifty customers. A hundred. Two hundred. And you've built something most independent car washes never have. A list of real people who already choose you, that you actually own. Not lost the moment their routine slips. Yours.
You send them a text message.
Not a sign by the road that only catches people already driving past. Not a social media post that the regulars who don't follow you will never see. A text message, straight to their phone, from your PerQ dashboard, in about thirty seconds.
95% of text messages get opened. Most within three minutes of landing.
For a car wash, that's exactly what fixes the fragile habit problem. If a customer hasn't been in for three weeks, send a text. "Does your car need a refresh? Kids' mess, dog smell, mud everywhere? Get it looking and smelling like new, inside and out." That single nudge brings someone back before they've properly drifted off to wherever's convenient.
You can time messages around the weather too. After a long spell of rain, a gritting season, or heavy pollen, send a text to your whole list. Cars need a wash and you're the first place they think of, because you got there before they even had the thought themselves.
There's the calendar as well. A holiday wash before someone sets off on a long drive. A back to work wash in early January when everyone's car has sat untouched over Christmas. A Mother's Day wash so the car looks right before taking her out for lunch. Each one is a natural, well-timed reason to text your list with an offer that actually matters to them in that moment.
You can also use it to spread out your week. If weekends are rammed and Tuesdays are dead, text your list a midweek offer. Fill the quiet days instead of turning customers away on a busy Saturday.
Every one of those visits happens because you've got a list and you used it. Not because someone happened to drive past at the right time.
When someone wants to opt out of your messages, every text includes an unsubscribe link. They tap it, they're gone from your list immediately. You never have to think about it.
And when your customers receive a text, it doesn't come from a random number. It comes from your business name. Up to 11 characters, so Shine Car Wash becomes ShineWash or similar. Your customers know exactly who it's from.
When your customers join through PerQ, they give their consent to receive marketing messages from you. It's built into the sign-up flow. We handle the opt-ins, we handle the opt-outs, we keep everything GDPR compliant. You just send the messages.
Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.
£12 a month. No contract. No variable fees. No per-customer charges.
That gets you the loyalty pass, the customer database, the dashboard, and the scanner app. SMS credits are bought separately in bundles when you need them, so you only pay for messages you actually send.
Picture 200 customers on your list. You send one text reminding everyone who hasn't been in for three weeks that their car needs a wash. Fifty of them come in that week at £10 each. That's £500 in your till from a text that cost you a few pounds to send and thirty seconds to write.
Try PerQ free for 30 days. Your card won't be charged until the trial ends. Cancel before then and you owe nothing. No phone calls. No questions.
Your competitors are hoping people remember to drive past. You could be texting 200 people who already choose you, the moment their habit needs a nudge.
That's the difference between a car wash with a steady queue every week and one that loses customers quietly to a missed Saturday it never even knew about.
PerQ builds you the list. You use the list. Setup takes sixty seconds. Your first customer could be on your database before you close today.
Start Your Free 30-Day TrialWhen a customer is ready to collect a stamp, they open their loyalty pass in Apple or Google Wallet and show you the QR code on screen. You scan it using one of three options: our free PerQ Scanner app, which runs on any smartphone or tablet you already own; your Square terminal if you use Square for payments; or your Epos Now terminal if you're on Epos Now. The stamp is recorded instantly and the pass on their phone updates in real time.
No. The loyalty pass lives in Apple Wallet or Google Wallet, which comes pre-installed on every iPhone and Android phone. Your customers scan your QR code, enter their name and number, and the card is on their phone in seconds. Nothing to download. Nothing to create an account for.
No. There are three ways to scan your customers' loyalty passes. The free PerQ Scanner app works on any smartphone or tablet you already own. Most car wash owners use this and are up and running in minutes. If you use Square or Epos Now to take payments, you can scan directly from your existing terminal instead. And if you have a 2D barcode scanner attachment connected to your Square or Epos Now setup, that works too. We're actively adding more till providers in the near future, including SumUp and Clover. Whichever method you use, scanning takes seconds.
No. Scanning a PerQ loyalty pass takes about the same time as scanning a Tesco Clubcard or Sainsbury's Nectar card at the checkout. Barely any time at all. Your customer opens their Wallet, you scan, done. The whole thing takes a second.
Yes. With the free PerQ Scanner app, you choose how many stamps are issued per transaction. If you want to reward a bigger spend with two or three stamps instead of one, you can set that. If you're on Square or Epos Now, you get even more control. You can issue stamps by transaction, by minimum or maximum spend per visit, or by specific service if you have your menu set up in Square or Epos Now. So if you want to stamp only when a customer buys a full valet, or only when they spend over £10, you can do that too.
When a customer hits their stamp target, their loyalty pass updates automatically. Next time they come in, you scan their pass as normal and your scanner flags that a reward is ready. You confirm it, hand it over, and their card resets and starts again. If the customer isn't ready to claim their reward straight away, they can delay it and use it on a future visit.
Log into your PerQ dashboard at PerQ dashboard and head to the SMS section. Write your message, choose who to send it to, and the dashboard shows you an estimated cost before you commit to anything. When you're ready, you can send immediately or schedule it for a specific date and time. Useful if you want a reminder to land exactly three weeks after a customer's last visit, rather than sending the same message to everyone at once.
Yes. If they can use Facebook, they can use PerQ. Your customer points their phone camera at your QR code, taps the link, fills in their name and number, ticks the box for marketing messages, and taps Add to Wallet. The whole thing takes about thirty seconds.
When it comes to showing their pass, iPhone users can double-click the side button and their passes appear on screen. Android users can swipe up the Wallet icon on their lock screen, pull down the Quick Settings panel and tap the Wallet tile, or set their power button to open Google Wallet directly. Most Android phones also let you put a Google Wallet widget on the home screen so the pass is visible the moment they pick up their phone.
If they can tap a Tesco Clubcard at the checkout, they can use PerQ.
We take data security seriously. Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.
When you sign up to PerQ, we give you a QR code you can download and print as many times as you like. Stick it by the till, on the window, or at the entrance. Wherever your customers will see it. We also have A3 posters available to purchase if you want something more professional-looking on display.
We split this cleanly. Any technical queries about PerQ itself, the app, the pass, how things work, we handle directly. If a customer contacts us with a question about your services or your loyalty offer specifically, we pass that to you to answer. You're never left dealing with technical problems that aren't yours to solve.
We know car washes don't run nine to five, Monday to Friday. You're often at your busiest early mornings and weekends. If something isn't working, you need help then, not on the next working day. We're here whenever you need us.