With PerQ, you can contact those customers any time you like. Your own list. Your own messages. Straight to their phone.
Start Your Free 30-Day TrialI owned an independent milkshake and smoothie shop for seven years. Last summer's customers were never the problem.
Every October the footfall dropped off. By January I was quiet enough to worry. And come spring, when the weather started turning and people were ready for a cold drink again, I had no way to remind them I existed. My best customers had simply forgotten about me. Not because they didn't like me. Because nobody had nudged them.
I had a Facebook page with over 3,500 likes. Built it up over years. Then Zuckerberg decided that if I wanted to reach the people who'd already chosen to follow me, I'd have to pay him for the privilege. My own customers. People who'd actively said they wanted to hear from me. And I had to buy my way back into their feed.
That's when I started thinking about building something different. A way to own my customer list outright. No algorithm. No platform taking a cut. No landlord sitting between me and my own regulars.
That's what PerQ is.
PerQ works just like a paper stamp card. Your customers collect stamps, hit the target, claim their reward. Simple. Familiar. Nothing to explain.
The difference is where the card lives. Instead of a bit of cardboard that ends up in the back of a drawer, it lives in Apple Wallet or Google Wallet. The same app your customers already use for their Tesco Clubcard, their theatre tickets, their train ticket. It's always on their phone. They never lose it. You never have to reissue it.
But here's the part that actually matters.
When your customer scans your QR code to get their loyalty card, they type in their name and mobile number. Card appears on their phone in seconds. And their details land straight in your PerQ dashboard.
Do that with fifty customers. A hundred. Two hundred. And you've built something that took me seven years to realise I needed. A list of real people who like what you do, that you actually own. Not rented from Facebook. Not borrowed from Google. Yours.
You send them a text message.
Not an email that sits in a promotions folder for three weeks. Not a post that reaches 4% of your followers if the algorithm's in a good mood. A text message, straight to their phone, from your PerQ dashboard, in about thirty seconds.
95% of text messages get opened. Most within three minutes of landing.
But this isn't just about filling a quiet Tuesday afternoon. Think about what a café with a list of 200 customers can actually do across a year.
In January, when trade is at its lowest, you run a how to bake course and sell the tickets by text. In February you put on a Valentine's evening dinner and it's full before you've touched social media. In March your Mother's Day afternoon tea sells out in an afternoon. Father's Day in June. A children's face painting and craft day in July when parents are desperate for things to do in the school holidays. A Halloween evening in October. A Christmas meal in December that your regulars book before you've even thought about advertising it.
Every one of those events sells because you've got a list and you used it. Not because you got lucky with the algorithm.
When someone wants to opt out of your messages, every text they receive includes an unsubscribe link. They tap it, they're removed from your list immediately. You never have to think about it.
And when your customers receive a text, it doesn't come from a random number. It comes from your café name. Up to 11 characters, so The Coffee Pot becomes CoffeePot or similar. Your customers know exactly who it's from.
When your customers join through PerQ, they give their consent to receive marketing messages from you. It's built into the sign-up flow. We handle the opt-ins, we handle the opt-outs, we keep everything GDPR compliant. You just send the messages.
Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.
£12 a month. No contract. No variable fees. No per-customer charges.
That gets you the loyalty pass, the customer database, the dashboard, and the scanner app. SMS credits are bought separately in bundles, when you need them, so you only pay for messages you actually send.
Picture 200 customers on your list. You send one text about your Valentine's evening at £35 a head. Twenty of them book. That's £700 from a text message that cost you a few pounds to send and thirty seconds to write.
Try PerQ free for 30 days. Your card won't be charged until the trial ends. Cancel before then and you owe nothing. No phone calls. No questions.
Your competitors are posting on Instagram and hoping. You could be texting 200 people who already like what you do.
That's the difference between a café that fills its Valentine's evening in an afternoon and one that's still sharing the event on Facebook the day before hoping someone sees it.
PerQ builds you the list. You use the list. Setup takes sixty seconds. Your first customer could be on your database before you close today.
Start Your Free 30-Day TrialWhen a customer is ready to collect a stamp, they open their loyalty pass in Apple or Google Wallet and show you the QR code on screen. You scan it using one of three options: our free PerQ Scanner app, which runs on any smartphone or tablet you already own; your Square terminal if you use Square for payments; or your Epos Now terminal if you're on Epos Now. The stamp is recorded instantly and the pass on their phone updates in real time.
No. The loyalty pass lives in Apple Wallet or Google Wallet, which comes pre-installed on every iPhone and Android phone. Your customers scan your QR code, enter their name and number, and the card is on their phone in seconds. Nothing to download. Nothing to create an account for.
No. There are three ways to scan your customers' loyalty passes. The free PerQ Scanner app works on any smartphone or tablet you already own. Most café owners use this and are up and running in minutes. If you use Square or Epos Now at your till, you can scan directly from your existing terminal instead. And if you have a 2D barcode scanner attachment connected to your Square or Epos Now setup, that works too. Useful if you want to keep things moving fast at a busy counter. We're actively adding more till providers in the near future, including SumUp and Clover. Whichever method you use, scanning takes seconds.
No. Scanning a PerQ loyalty pass takes about the same time as scanning a Tesco Clubcard or Sainsbury's Nectar card at the checkout. Barely any time at all. It's actually faster than stamping a paper card, finding the right spot, pressing hard enough, hoping the ink hasn't run out. Your customer opens their Wallet, you scan, done. The whole thing takes a second.
Yes. With the free PerQ Scanner app, you choose how many stamps are issued per transaction. If you want to reward a bigger spend with two or three stamps instead of one, you can set that. If you're on Square or Epos Now, you get even more control. You can issue stamps by transaction, by minimum or maximum spend per visit, or by specific item if you have your menu set up in Square or Epos Now. So if you want to stamp only when a customer buys a coffee, or only when they spend over £5, you can do that too.
When a customer hits their stamp target, their loyalty pass updates automatically. Next time they come in, you scan their pass as normal and your scanner flags that a reward is ready. You confirm it, hand it over, and their card resets and starts again. If the customer isn't ready to claim their reward straight away, they can delay it and use it on a future visit.
Log into your PerQ dashboard at PerQ dashboard and head to the SMS section. Write your message, choose who to send it to, and the dashboard shows you an estimated cost before you commit to anything. When you're ready, you can send immediately or schedule it for a specific date and time. Useful if you want a message to land on a Friday morning when people are thinking about the weekend, rather than a Tuesday night when they're not.
Yes. If they can use Facebook, they can use PerQ. Your customer points their phone camera at your QR code, taps the link, fills in their name and number, ticks the box for marketing messages, and taps Add to Wallet. The whole thing takes about thirty seconds.
When it comes to showing their pass at the counter, iPhone users can double-click the side button and their passes appear on screen. Android users can swipe up the Wallet icon on their lock screen, pull down the Quick Settings panel and tap the Wallet tile, or set their power button to open Google Wallet directly. Most Android phones also let you put a Google Wallet widget on the home screen so the pass is visible the moment they pick up their phone.
If they can tap a Tesco Clubcard at the checkout, they can use PerQ.
We take data security seriously. Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.
When you sign up to PerQ, we give you a QR code you can download and print as many times as you like. Stick it on your counter, put it on your tables, tape it to the door. Wherever your customers will see it. We also have A3 posters available to purchase if you want something more professional-looking on the wall.
We split this cleanly. Any technical queries about PerQ itself, the app, the pass, how things work, we handle directly. If a customer contacts us with a question about your shop, your products, or your loyalty offer specifically, we pass that to you to answer. You're never left dealing with technical problems that aren't yours to solve.
We know cafés don't run nine to five, Monday to Friday. You're open on weekends, bank holidays, early mornings, and late afternoons. If something isn't working, you need help then, not on the next working day. We're here whenever you need us.