With PerQ, you can contact those customers any time you like. Your own list. Your own text messages. Straight to their phone.
Start Your Free 30-Day TrialI owned an independent shop for seven years. The hardest part was never the product. It was the quiet weeks. The customers who came in every Saturday without fail, then drifted away over summer and never quite came back. And the fact that when trade went quiet, I had absolutely no way to do anything about it.
I had a Facebook page with over 3,500 likes. Then Zuckerberg decided I'd have to pay to reach my own followers. That's when I started building PerQ. A way to own my customer list outright, with no algorithm sitting between me and my own regulars.
PerQ works just like a paper stamp card. Your customers collect stamps, hit the target, claim their reward. Simple. Familiar. Nothing to explain at the counter.
The difference is where the card lives. Instead of a bit of cardboard that ends up in the back of a kitchen drawer, it lives in Apple Wallet or Google Wallet. The same app your customers already use for their Tesco Clubcard and their train ticket. Always on their phone. They never lose it. You never have to reissue it.
But here's the part that actually matters.
When your customer scans your QR code to get their loyalty card, they type in their name and mobile number. Card appears on their phone in seconds. Their details land straight in your PerQ dashboard.
Do that with fifty customers. A hundred. Two hundred. And you've built something most independent bakeries never have. A list of real people who love what you bake, that you actually own. Not rented from Facebook. Not borrowed from Google. Yours.
You send them a text message.
Not an email sitting in a promotions folder. Not a post that three people see because the algorithm decided it wasn't worth showing. A text message, straight to their phone, in thirty seconds.
95% of text messages get opened. Most within three minutes of landing.
For a bakery, that changes everything. Your Saturday sourdough sells out by nine in the morning. Your regulars who couldn't make it in time miss out and buy elsewhere. With PerQ, you send a text on Friday afternoon. "Sourdough ready tomorrow from 8am. Pre-order yours by 6pm tonight." Sold before you've switched the ovens on.
That's just the start. Think about what a bakery with 200 names and numbers can do across the year.
Mother's Day cake pre-orders open by text two weeks before. A kids' party doughnut pack for the school holidays, announced to your list before it goes anywhere near social media. A Christmas mince pie tray that sells out in an afternoon because your regulars got first look. A New Year's Eve celebration cake pack. A hot cross bun pre-order at Easter that tells you exactly how many to bake.
Pre-orders do something else too. When your customers commit in advance, you know exactly what you're selling before you've ordered a single ingredient. No guessing. No over-ordering flour and butter on the hope that people show up. No throwing away stock at the end of the day because you baked for a crowd that didn't come. You bake what you've already sold. That's better for your margins and better for your kitchen.
And if someone on your list has ever bought a birthday cake from you, they're a warm lead for a graduation cake, a wedding cake, a christening cake. You've got their number. You can reach them when the moment's right. Without PerQ, you're hoping they remember you. With it, you remind them.
Every one of those sales happens because you've got a list and you used it. Not because you got lucky with the algorithm.
When someone wants to opt out of your messages, every text includes an unsubscribe link. They tap it, they're gone from your list immediately. You never have to think about it.
And when your customers receive a text, it doesn't come from a random number. It comes from your bakery name. Up to 11 characters, so The Bread Shed becomes BreadShed or similar. Your customers know exactly who it's from.
When your customers join through PerQ, they give their consent to receive marketing messages from you. It's built into the sign-up flow. We handle the opt-ins, we handle the opt-outs, we keep everything GDPR compliant. You just send the messages.
Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.
£12 a month. No contract. No variable fees. No per-customer charges.
That gets you the loyalty pass, the customer database, the dashboard, and the scanner app. SMS credits are bought separately in bundles when you need them, so you only pay for messages you actually send.
Picture 200 customers on your list. You send one text about your Christmas mince pie trays at £12 each. Fifty of them pre-order. That's £600 in confirmed sales from a text that cost you a few pounds to send and thirty seconds to write. You already know what to bake. No waste. No guessing.
Try PerQ free for 30 days. Your card won't be charged until the trial ends. Cancel before then and you owe nothing. No phone calls. No questions.
Your competitors are posting on Instagram and hoping. You could be texting 200 people who already love what you bake.
That's the difference between a bakery whose Christmas mince pie trays sell out on pre-order and one that's still posting on Facebook the day before hoping someone sees it.
PerQ builds you the list. You use the list. Setup takes sixty seconds. Your first customer could be on your database before you close today.
Start Your Free 30-Day TrialWhen a customer is ready to collect a stamp, they open their loyalty pass in Apple or Google Wallet and show you the QR code on screen. You scan it using one of three options: our free PerQ Scanner app, which runs on any smartphone or tablet you already own; your Square terminal if you use Square for payments; or your Epos Now terminal if you're on Epos Now. The stamp is recorded instantly and the pass on their phone updates in real time.
No. The loyalty pass lives in Apple Wallet or Google Wallet, which comes pre-installed on every iPhone and Android phone. Your customers scan your QR code, enter their name and number, and the card is on their phone in seconds. Nothing to download. Nothing to create an account for.
No. There are three ways to scan your customers' loyalty passes. The free PerQ Scanner app works on any smartphone or tablet you already own. Most bakery owners use this and are up and running in minutes. If you use Square or Epos Now at your till, you can scan directly from your existing terminal instead. And if you have a 2D barcode scanner attachment connected to your Square or Epos Now setup, that works too. Useful if you want to keep things moving fast at a busy counter. We're actively adding more till providers in the near future, including SumUp and Clover. Whichever method you use, scanning takes seconds.
No. Scanning a PerQ loyalty pass takes about the same time as scanning a Tesco Clubcard or Sainsbury's Nectar card at the checkout. Barely any time at all. It's actually faster than stamping a paper card, finding the right spot, pressing hard enough, hoping the ink hasn't run out. Your customer opens their Wallet, you scan, done. The whole thing takes a second.
Yes. With the free PerQ Scanner app, you choose how many stamps are issued per transaction. If you want to reward a bigger spend with two or three stamps instead of one, you can set that. If you're on Square or Epos Now, you get even more control. You can issue stamps by transaction, by minimum or maximum spend per visit, or by specific item if you have your menu set up in Square or Epos Now. So if you want to stamp only when a customer buys a loaf of bread, or only when they spend over £5, you can do that too.
When a customer hits their stamp target, their loyalty pass updates automatically. Next time they come in, you scan their pass as normal and your scanner flags that a reward is ready. You confirm it, hand it over, and their card resets and starts again. If the customer isn't ready to claim their reward straight away, they can delay it and use it on a future visit.
Log into your PerQ dashboard at PerQ dashboard and head to the SMS section. Write your message, choose who to send it to, and the dashboard shows you an estimated cost before you commit to anything. When you're ready, you can send immediately or schedule it for a specific date and time. Useful if you want a message to land on a Friday afternoon when people are thinking about the weekend shop, rather than a Tuesday night when they're not.
Yes. If they can use Facebook, they can use PerQ. Your customer points their phone camera at your QR code, taps the link, fills in their name and number, ticks the box for marketing messages, and taps Add to Wallet. The whole thing takes about thirty seconds.
When it comes to showing their pass at the counter, iPhone users can double-click the side button and their passes appear on screen. Android users can swipe up the Wallet icon on their lock screen, pull down the Quick Settings panel and tap the Wallet tile, or set their power button to open Google Wallet directly. Most Android phones also let you put a Google Wallet widget on the home screen so the pass is visible the moment they pick up their phone.
If they can tap a Tesco Clubcard at the checkout, they can use PerQ.
We take data security seriously. Your customer data is protected by industry-leading software from internationally recognised businesses including Google. We also carry insurance to cover against data security incidents. Your customers' details are in safe hands.
When you sign up to PerQ, we give you a QR code you can download and print as many times as you like. Stick it on your counter, put it on your tables, tape it to the door. Wherever your customers will see it. We also have A3 posters available to purchase if you want something more professional-looking on the wall.
We split this cleanly. Any technical queries about PerQ itself, the app, the pass, how things work, we handle directly. If a customer contacts us with a question about your shop, your products, or your orders specifically, we pass that to you to answer. You're never left dealing with technical problems that aren't yours to solve.
We know bakeries don't run nine to five, Monday to Friday. You're up before most people have set an alarm, open on weekends and bank holidays. If something isn't working, you need help then, not on the next working day. We're here whenever you need us.