Generate £144+ From One Café Event. Or Get Your Money Back.
Turn the customers you already have into event revenue — without finding new customers.
PerQ helps you build your customer database, choose an event, invite your regulars by text and get your first event live within 12 weeks.
Want to see if your café qualifies?
The problem
Your best customers already exist. You just can't reach them.
A paper loyalty card tells you that someone bought a coffee. It doesn't give you a way to tell that customer about tonight's event, tomorrow's quiet afternoon or next week's special.
"But I post on Instagram" doesn't solve this either. Only a fraction of your followers ever see any single post, the platform decides that, not you. And most regulars never follow you in the first place, they buy a coffee, they don't follow an account. A text message goes straight to someone's phone. It doesn't wait for an algorithm to decide it's worth showing.
So when trade is slow, you end up trying to find strangers through advertising while the people most likely to buy from you are sitting in your customer base — unreachable.
PerQ changes that. It turns repeat visits into a customer database you can actually use.
The mechanism
Existing customers → database → event → revenue
You don't need a new audience. You need a simple way to give the audience you already have a reason to come back.
The offer
We don't just give you software. We help you get the first event up and running.
501 event ideas
Pick an event instead of staring at a blank page. You'll also get a shortlist of the best ideas selected for the guarantee.
Free 1-hour setup call
We build your first Eventbrite event with you, on a video call. You don't just get instructions — you get it set up.
150 free SMS messages
Enough to send your first event campaign to your initial customer database. Need more? Extra messages cost just 7p each.
10 ready-written texts
Use proven campaign structures instead of writing your event promotion from scratch.
Digital loyalty card
Customers use Apple Wallet or Google Wallet. No customer app download is required.
Free logo design
Don't have one? We'll create one for you. A freelance logo in the UK typically runs £250 to £1,500. Yours costs nothing.
Loyalty card design
We'll build your PerQ wallet pass around your logo. No design work on your end.
Posters + staff training
A counter poster and window poster, branded with your own logo, plus a short video so your team can scan a pass confidently from day one.
Why the numbers matter
You're risking £24 to test a £144 revenue target.
£144 isn't a number we picked to sound impressive. It's a full year's investment in PerQ, £12 a month for 12 months.
Hit that target and your first event alone has covered the whole year.
The point isn't that every café will produce exactly £144. The point is that the first event has a clear revenue target, while your maximum PerQ spend before the guarantee is tested is £24.
The £144 target relates to revenue generated by the advertised event, subject to the guarantee terms.
The guarantee
Run One Event. Generate £144 From That Event. Or Get Your PerQ Payments Back.
Within your first 12 weeks, use your PerQ customer database to advertise one eligible event. If that event generates less than £144, we'll refund every penny you've paid PerQ so far.
Your maximum cash exposure before the guarantee is tested: £24.
This is a specific event-revenue guarantee — not a promise that your entire café's turnover will increase by £144.
Remove the friction
"But what if…?"
What if my customers don't have smartphones?
Your existing paper cards can keep running. PerQ adds a second channel for customers who do carry a smartphone.
What if my customers don't want to download another app?
They won't have to. Your digital loyalty card goes straight into Apple Wallet or Google Wallet, added directly from your QR code.
What if I don't know what event to run?
You get 501 event ideas, a guarantee-eligible shortlist and a free live setup call to build your first Eventbrite event.
What if my customers don't book or pay for the event?
That's exactly what the guarantee is for. If your event doesn't bring in £144, we refund every penny you've paid us, you're not carrying that risk on your own.
What if I don't have Square, Clover or EposNow?
PerQ integrates with those systems. If you use another EPOS, PerQ provides a scanner app designed to work on most Android and iOS phones or tablets.
What if I don't run the event within 12 weeks?
The guarantee is tied to your first 12 weeks. PerQ itself continues at £12/month after the free first month, with no long-term contract.
How much does texting cost?
Your first 150 SMS messages are included. Additional messages cost 7p each.
What if I want to cancel?
You can, any time. There's no long-term contract and no penalty.
Who this is for
A simple test for whether PerQ makes sense.
This is for you if:
You run an independent café or coffee shop. You want a direct way to reach regular customers. You want extra cash in your pocket. You're willing to run one event in your first 12 weeks. And you want to test the idea without committing to a long contract.
This isn't for you if:
You want to stick with paper only, and don't want any digital option alongside it, you're happy with your current profit and revenue, you won't advertise to your own customers, or you're unwilling to try one event.
Next step
Let's see how much extra cash your existing customers could bring in. Your first event alone is guaranteed to cover at least £144.
Leave your name, café and mobile number. We'll call you and explain the offer, the guarantee and what your first event would look like.
No card details. No commitment. Just a callback.